Shanq Web : Integrated Web Marketing» Research

Jaws Drop at Google’s New Research Tool

admin — Sun, 19 Dec 2010 09:32:43 +0000

Jaws Drop at Google’s New Research Tool
This week, a new Google search tool made its debut: the Books Ngram Viewer, which draws on a database of nearly 5.2 million books published in six languages between 1500 and 2008. You can use the Ngram Viewer to search for words and phrases, and track the frequency with which they appear over a given amount of time. Erez Lieberman Aiden, a junior fellow at Harvard who co-authored a research …

New Healthcare Markets Research Reports by Cutting Edge Information Published at MarketPublishers.com

admin — Wed, 15 Dec 2010 15:28:22 +0000

New Healthcare Markets Research Reports by Cutting Edge Information Published at MarketPublishers.com
LONDON–(BUSINESS WIRE)–Market Publishers Ltd informs that new in-demand healthcare market research reports by Cutting Edge Information have been added to its catalogue.

Aarkstore Enterprise -The Social Networking Market Opportunity:-Aarkstore Enterprise Market Research

admin — Wed, 27 Oct 2010 08:29:03 +0000

Monetizing Social NetworkingExecutive summary 12Social networking market context 12The dynamics of the social networking marketplace 12Social networking competitive situation analysis 13Monetizing the social networking market 14Stakeholder profiles 15Chapter 1 Social networking market context 18Summary 18Introduction 18Who is this report for? 19Development of the social networking market 20Chapter 2 The dynamics of the social networking marketplace 28Summary 28Introduction 29Notes on data and sources 29Global overview 30Market scale and growth 30Market reach 3315 leading national markets dominate worldwide 35Regional markets 37North America 37North American social networking markets 38USA 38Canada 40Western Europe 41Major Western European national social networking markets 44UK 44Germany 46France 48Italy 50Spain 51Central and Eastern Europe 53Major Central and Eastern European national social networking markets 55Russia 55Central and South America 57Major Central and South American national social networking markets 58Brazil 58Mexico 60Asia 62Major Asian national social networking markets 64China 64Japan 65South Korea 67India 69South East Asia 71Indonesia 71Philippines 72Singapore 73Other major markets 75Australia 75South Africa 77Turkey 78Other geographies 79Forecast market opportunity 80Factors promoting and restricting the growth of social networking 8017 national markets will exceed 20m users by 2015 83Chapter 3 Social networking competitive situation analysis 86Summary 86Competitive overview 87Introduction 87Facebook – the first global social network 88Facebook’s rise drives emergence of strategic clarity 96Likely competitive paths, 2010-2015 100Competitor monetization strategies, 2010 100Competitor monetization strategic paths, 2010-2015 101Chapter 4 Monetizing the social networking market 106Summary 106Introduction 107Note on methodology and sources 108The consumer expenditure reach of social networking 110Direct revenues earned through online social networks, 2010 and 2015 114Direct revenues earned through social networking sites 114Global overview 114Revenue 114ARPU 116Detail of the scalable markets emerging by 2015 117Revenue 117ARPU 118Implications for stakeholders 120Models of future monetization 120Implications for online social network technology infrastructure suppliers 122Implications for brand owners and advertisers 123Implications for games, apps and virtual goods developers 125Implications for networks 127Chapter 5 Stakeholder profiles 130Summary 130Introduction 131Social networking platforms 132Facebook 132QQ.com (Tencent) 134Twitter 135MySpace 137Friendster 139Hi5 Networks 140LinkedIn 142NetLog 144Cyworld 145Mixi 146Social gaming developers 148Zynga 148Playdom 148Playfish 149SGN 150Custom social network services 152Elgg 152TweetMeme 153Brands using social networks 154Kimberley Clark 154Majestic Wines 154Chapter 6 Appendix 157Index 157List of FiguresFigure 1.1: Launch dates of major social network sites 21Figure 2.2: Social network user growth (users m), 2009-15 by region 31Figure 2.3: Proportion of population using social networks by region (%), 2009-15 33Figure 2.4: Social network user growth (users per country, m), 2009-15 36Figure 2.5: Social network user growth in North America (users m), 2009-15 37Figure 2.6: Percentage of population using social networks in North America, 2009-15 38Figure 2.7: Social network overview for the US 39Figure 2.8: Social network overview for Canada 40Figure 2.9: Social network growth in Western Europe (users, m), 2009-15 42Figure 2.10: Percentage of population using social networks in Western Europe, 2009-15 43Figure 2.11: Social network overview for the UK 45Figure 2.12: Social network overview for Germany 47Figure 2.13: Social network overview for France 48Figure 2.14: Social network overview for Italy 50Figure 2.15: Social network overview for Spain 52Figure 2.16: Social network growth in Central and Eastern Europe (users, m), 2009-15 54Figure 2.17: Percentage of population using social networks in Central and Eastern Europe, 2009- 15 54Figure 2.18: Social network overview for Russia 55Figure 2.19: Social network growth in Central and South America (users, m), 2009-15 57Figure 2.20: Percentage of population using social networks in Central and South America 2009-15 58Figure 2.21: Social network overview for Brazil 59Figure 2.22: Social network overview for Mexico 60Figure 2.23: Social network growth in Asia (users, m), 2009-15 62Figure 2.24: Percentage of population using social networks in Asia, 2009-15 63Figure 2.25: Social network overview for China 64Figure 2.26: Social network overview for Japan 66Figure 2.27: Social network overview for South Korea 67Figure 2.28: Social network overview for India 69Figure 2.29: Social network overview for Indonesia 71Figure 2.30: Social network overview for the Philippines 73Figure 2.31: Social network overview for Singapore 74Figure 2.32: Social network overview for Australia 76Figure 2.33: Social network overview for South Africa 77Figure 2.34: Social network overview for Turkey 78Figure 2.35: PEST analysis for the social networking market 80Figure 2.36: Social network growth by region (users, m), 2009-15 82Figure 2.37: Top 10 national social networking markets by unique user numbers, 2015 83Figure 3.38: Leading global social networks by unique user numbers (m), end 2009 89Figure 3.39: Leading global social networks by regular unique user numbers (m), end 2009 92Figure 3.40: Major social networks’ regular users as a proportion of total unique users (%), end 2009 94Figure 3.41: Social networks’ monetization strategy, 2010 100Figure 3.42: Social network user category / segment ownership in the US 102Figure 4.43: Top 7 national social networking markets by consumer spending reach, 2015 112Figure 4.44: Global social networking direct revenues by segment ($bn), 2010-15 115Figure 4.45: Global social networking ARPU by segment ($), 2010-15 116Figure 4.46: Top 10 national markets by direct social networking revenue ($bn), 2015 117Figure 4.47: Top 10 national markets by direct social networking ARPU ($), 2015 119Figure 4.48: Global direct social gaming revenues ($bn), 2010-15 125List of TablesTable 2.1: Social network user growth (users m), 2009-15 by region 31Table 2.2: Proportion of population using social networks by region (%), 2009-15 34Table 2.3: Social network market scale and growth in the US, 2009-15 39Table 2.4: Social network market scale and growth in Canada, 2009-15 41Table 2.5: Facebook user reach and market rank in Western Europe, December 2009 43Table 2.6: Social network market scale and growth in the UK, 2009-15 45Table 2.7: Social network market scale and growth in Germany, 2009-15 47Table 2.8: Social network market scale and growth in France, 2009-15 49Table 2.9: Social network market scale and growth in Italy, 2009-15 51Table 2.10: Social network market scale and growth in Spain, 2009-15 52Table 2.11: Social network market scale and growth in Russia, 2009-15 55Table 2.12: Social network market scale and growth in Brazil, 2009-15 59Table 2.13: Social network market scale and growth in Mexico, 2009-15 61Table 2.14: Social network market scale and growth in China, 2009-15 65Table 2.15: Social network market scale and growth in Japan, 2009-15 66

For more information, please contact :

http://www.aarkstore.com/reports/The-Social-Networking-Market-Opportunity-Quantifying-market-reach-scale-and-monetization-across-the-value-chain-2010-15-45511.html

Minal H
SEO
vinod.minal@gmail.com
http://www.aarkstore.com

Research and Markets: Insurance Industry Technology Spending Forecast in Malaysia to 2014

admin — Sun, 03 Oct 2010 12:31:13 +0000

Research and Markets: Insurance Industry Technology Spending Forecast in Malaysia to 2014
Research and Markets has announced the addition of the “Insurance Industry Technology Spending Forecast in Malaysia to 2014″ report to their offering.

Keyword Research & Se Optimization: the Basic Step of Search Engine Marketing

admin — Mon, 30 Aug 2010 18:31:11 +0000

The basic step of SEO starts from the keyword marketing. Through keywords a business can express its identity to the target audience. Therefore, keywords are quite important for the successful search engine marketing.

But keyword optimization depends on host of factors, and it is very much crucial to set certain parameters by which one can attain the highest place in the SERP (Search Engine Return/Result Page), and thereby one can also get the prospective customers online.

Two things are important for the Keyword strategies (Keyword selection process): nature of the business and the likely target audience. One has to narrow down the search sphere of getting the target audience; a specific keyword targeted can fetch the mass target audience to your site. As a result, it would yield a highest return, and it would increase the ROI (Return on Investment).

Keyword research is the first phase of an economical SEO service (http://www.seosydney.net.au/). Three key points are there: the kind of products and/or services your business can render, who is target audience, and what they are searching for in order to get to your business.

A proper keyword research should start with this understanding that these aims are to be achieved by the keyword research. An optimized content development requires the proper keyword research, keyword selection and the keyword placement; this in turn will enhance the rankings of the site on the major search engines like Google, Yahoo, and MSN.

Therefore, Keyword research determines which keyword phrases will describe the website’s products and/or services and are actually used in web searches. It has three crucial aspects:

1) Keyword analysis: It is the process of analyzing the volume of likely keywords that will generate the traffic.

2) Keyword selection: Out of the bulk of keywords taken, one must have the understanding of the different prospective keywords to reflect the company’s status.

3) Keyword placement: The final step is the keyword placement, which involves the proper placement of the keywords in the site content. This placement must be such appropriate that the search engine spiders will give more relevance to.

These above stated three processes are totally known as the Keyword Optimization. Now, keyword research consists of finding the right kind of keyword that has the highest search frequency (the value for the keyword), and at the same time, it has the lowest competition in the market, i.e. a few businesses has sought for that particular keyword. In way the keyword should be the search term for any specific business by the prospective clients. It is really impossible to find the perfect keyword as a tool to compete thousands of same businesses. Sometimes, it might all so happen that a popular keyword, in spite of its highest competitive nature, is targeted, for the sake of its indispensability and highest conversion rate (the power of a keyword to generate sales).

Following are some of the important factors that are taken into consideration while choosing the keywords:

1. Try to select unique key words that your competitors have not thought of. There are so many tools like Word tracker, Overture and Google Ad sense to find the targeted keywords. But please do keep in mind, while choosing a keyword try giving a unique shape to it.

2. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales?

3. Make sure that the key words are very significant to your site so that people who find your site through your key words will not immediately leave. Site popularity is a factor to be taken into consideration also.

4. Try to accumulate a list of key words that covers your site very well so that you aren’t leaving anyone or anything out. The nature of business must be exposed through your keywords.

5. Conversion rate checking is another point. If a keyword is able to bring 10 people to your site, and out of 10, only one sale generates, in comparison to another keyword that brings only two and that 2 persons buy your products, then the next keyword is said to be of more useful than the first one. This is called the conversion rate. Therefore, the conversion rate for the latter keyword is higher than the former one. Ultimately, your search weapon should bring prospective customers; that is what your toil for to sell the more.

6. Seeing what the competitors are targeting by going over to their source from the view option; it is not entertained that one puts a keyword targeted by a competitor in to-to to one’s site. It would then be called stealing, and frankly speaking, that is not an ethical search engine practice. A competitor’s site can be viewed from all perspectives, so long as a healthy competition exists. It would give you some idea and reference, why and how a successful competitor is on the top. Guidance is always acceptable, but the replication can never be encouraged. In Google too, such attempt is punishable, and if caught, the site may be banned for copyright threat.

7. Just do think like how a common person will search for a particular site. Then look for that kind of keywords. It is always advisable to have two to three special or unique keywords that contain the business lingo or the jargons; in that sense the keywords sought would be realistic and specific.

Once the keywords are attained, the next move is to implement them properly; following are the universal places where the keywords are usually placed:

In the title

In the domain name

In the heading

In the first sentence of first paragraph

In the filename

In text link

In Meta description

In Meta keyword

At the bottom of page

Keywords optimized this way will have a likely impact to be searched first and crawled well by search engine spider.

Joanna Gadel is from a Search engine marketing Australia agency named by SEO Sydney (http://www.seosydney.net.au/) gives the best SEO services. The keyword research process to boost the sales and marketing is well observed by him, and that observation is well reflected in his experimental SEO topics.

Equity Research on SAIC Inc. and AECOM Technology — Contracts Abound Even as Pessimism Persists

admin — Fri, 20 Aug 2010 18:32:14 +0000

Equity Research on SAIC Inc. and AECOM Technology — Contracts Abound Even as Pessimism Persists
JOHANNESBURG, SOUTH AFRICA–(Marketwire – August 20, 2010) – www.stockcall.com/ offers investors comprehensive research on the technical services industry and has completed analytical research on SAIC Inc. ( NYSE : SAI ) and AECOM Technology Corporation ( NYSE : ACM ). Register with us today at www.stockcall.com/ to have free access to these …

Research and Markets: Understanding the Technology, Benefits, and Potential of Microgrids – Overview of how Microgrids …

admin — Mon, 19 Jul 2010 21:31:30 +0000

Research and Markets: Understanding the Technology, Benefits, and Potential of Microgrids – Overview of how Microgrids …
DUBLIN—-Research and Markets has announced the addition of the “Understanding the Technology, Benefits, and Potential of Microgrids” report to their offering.

Technology › JAXA tells ministry Hayabusa’s successor mission ready for research

admin — Thu, 15 Jul 2010 12:32:01 +0000

Technology › JAXA tells ministry Hayabusa’s successor mission ready for research
The Japan Aerospace Exploration Agency submitted to a science ministry panel on Wednesday a report saying that preparations have been completed for research and development…

Research First Before Starting a Social Networking Website

admin — Sun, 04 Jul 2010 06:53:17 +0000

With the popularity of social networking software and websites growing at such tremendous rates, designing and starting your own website may seem like a glorious idea! After all, current statistics show that the popular online community, MySpace, receives more visitors a day than Google, a very popular search engine. However, before you make any final decisions about starting a virtual community offering social network software, it is important to first do some research of your own.
Online community network is more than just building friendship, or relationship for that matter. It helps in building communication with people, and this could be utilized to your business benefits. To do that, you would need to provide the features for creation of stronger networking ties between people, and when such ties develop, your customer base increases, building up a brand for your social networking site.
One good way to research to determine which types of social networking software are most popular with internet users, is to preview different community software tools for you. You may need to become a registered member of several different online communities in order to test out the social network software tools provided by each website. In most online communities, the basic networking tools, to aid in communication, are offered with a free membership. However, in some online communities, advanced social networking software tools are provided against a small monthly fee. Either way, it is a good idea to try the different software, prior to starting a social networking website. In doing so, you will be building knowledge to help you determine which type of community software tools you wish to provide.
Another way you should consider researching before starting a social networking website that offers community software tools is to read about some of the current most popular networking websites, and determine what keeps them so popular. Communicating with different members of the most popular online communities is a great way to determine factors that keep particular communities so popular. Be sure to ask a lot of questions, and you’ll likely be surprised how many people are eager to answer.
In starting a social networking site, it is very important for you to have a plan for targeting the right people in the community. The choice of social network software would allow you to put in features, which would be appropriate for the people that you would want to join your network. For example, instead of career and school sections, you could have the interactive game feature, aiming to build the brain strength of your members. Your social networking software may also provide news on entertainment, a hobby section for older people, and tips how to keep healthy. It could have forums, where members would discuss regarding the relevant matters, and a place for blogging, which the members could use as journals. There would of course be a space provided to your members to put up their profiles, which form an important part in such social networking scenario. You could also consider putting in a profile tracker feature, by which the members would know how many times his profile has been viewed.
The social network software that you choose would mostly depend upon your plan of approach for the networking site that you have in mind. After choosing the kind of people that you would want to target, you need to have a clear conception on what you are going to provide in the site. This would determine the choice of your social network software. Your social networking site may allow the member groups, which would perhaps include business groups and others, to create online communities, and this could be provided free. This would provide the initial member base, to create vast numbers of community network by inviting friends.
By starting a social networking site, you would benefit from the growing customer base that the social networking software would build up for you. This would create your own brand, expand your customer base, increase traffic to the online communities of your web site, boost your revenue, and increase market differentiation. Your social networking site should have enough features to retain the customers, and you should have a plan to add more and more features, as your customer base grows.
One fact remains – social network software continues to grow in popularity, and the growth is predicted to continue. Since the development of the first social networking website in 1995, more and more people are finding themselves becoming actively involved in different online communities. Starting your own social networking website may be a great idea, but you should do extensive research before making any final decisions.

Ron McNeil promotes social networking software to start your own MySpace clone and run your own community software site powered by WebScribble software located at http://www.webscribble.com/products/webnetwork/

ISTA Pharmaceuticals to Present at the Ninth Annual JMP Securities Research Conference

admin — Wed, 05 May 2010 16:58:35 +0000

ISTA Pharmaceuticals to Present at the Ninth Annual JMP Securities Research Conference
ISTA Pharmaceuticals, Inc. , today announced it will present at the Ninth Annual JMP Securities Research Conference at 2:30 pm Pacific Time on May 12, 2010, in San Francisco, CA. ISTA’s Chief Financial Officer and Vice President of Corporate Development Lauren Silvernail will provide an update on the Company’s marketed products and clinical programs.

Read more on PR Newswire via Yahoo! Finance