Shanq Web : Integrated Web Marketing» Media

Google bonuses dependent on social media success

admin — Tue, 12 Apr 2011 03:32:35 +0000

Google bonuses dependent on social media success
Larry Page, Google’s new chief executive, has prioritised the company’s social media strategy in his first week at the helm, by making employees’ bonuses dependant upon the success of all social products.

Journalists detail on Twitter media attacks in Egypt (Reuters)

admin — Sat, 05 Feb 2011 22:51:37 +0000

Journalists detail on Twitter media attacks in Egypt (Reuters)
LOS ANGELES (Hollywood Reporter) – Several international journalists are detailing on Twitter attacks on the media in Cairo. Following are some of their recent Tweets: Anderson Cooper (CNN): “Got roughed up by thugs in pro-mubarak crowd..punched and kicked repeatedly. Had to escape. Safe now … Thanks for tweets of concern..I’m sore and head hurts but fine. Neil and mary anne are bruised but ok …

So goes Google, so goes Demand Media

admin — Sat, 29 Jan 2011 00:31:45 +0000

So goes Google, so goes Demand Media
The unthinkable is actually happening to Google. Its algorithmic perfection is unraveling; and it has become the entrenched incumbent that is lagging in consumer experience. And the challenge from Facebook is definitely coming. The big question is how long Google can hold on to its revenues at the expense of its consumer [...]

Village Voice Media under fire for sex trafficking

admin — Sat, 18 Dec 2010 18:22:22 +0000

Village Voice Media under fire for sex trafficking
The organization that brought down Craigslist’s “erotic services” section is targeting another alleged online under-aged sex traffic enabler — Village Voice Media’s Backpage.com.

Read more on Daily Caller via Yahoo! News

Website Promotion By Squidoo Lens & Social Media Sites

admin — Tue, 23 Nov 2010 07:11:37 +0000

The offers insights on the obvious advantage with Squidoo lens creation which is that the Squidoo lens are highly ranked in the search engines. Wmhaven.com offer complete link building

Link Building With Social Media Sites Like Squidoo and HubPages

admin — Sun, 07 Nov 2010 22:54:22 +0000

For more information on Link Building using social media sites, visit the author’s SEO Blog.

Tools to Include in Your Social Media Marketing Strategy

admin — Sat, 16 Oct 2010 05:40:37 +0000

You own your own business and you offer products and services. How do you get people to buy what you are selling? That’s easy. You create a buzz about your offerings and you communicate through your social media marketing strategy.

Accomplishing this has absolutely nothing to do with magic. There is no fairy dust that you can sprinkle to cause the members of your target market to automatically start coming in droves to your website. In fact, what works well for one business may not necessarily work for another business. Creating a buzz involves social media and marketing that is spread by word of mouth.

When you first start designing your social media marketing strategy, there are several tools that you should include to make the strategy successful. In our article Developing Your Social Media Marketing Strategy, we discussed the importance of a strategy and how it is key to the success of your business. In this article, we are discussing the tools that you should consider using to implement the strategy.

The following is a list of some of the more useful and effective tools that will help you create a buzz for your business:

Conclusion

The various tools that have been discussed are important for the success of your social media marketing campaign. Bear in mind that in order to really create a buzz around your brand and products and services, you also need to publish your content on business directories such as EzineArticles, eHow, Google Docs, IdeaMarketers and Yahoo Articles Group. If you do this, you will be gaining even wider exposure and creating even more buzz. Remember that it is important to choose the mix of social media channels and business directories that work the most effectively for you.

Always remember to be proactive in your marketing approach rather than reactive. It is important to constantly let people know that you are not just a brand and some products and services. You are a human being who has their best interest at heart and you have a solution to their problems.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet.

Social Media Marketing interact with customers

admin — Thu, 09 Sep 2010 18:30:51 +0000

Social media marketing is characterized by engaging social networks like online communities, blogs, wikis and other form of networking sites to reach to their niche customers and creating an interest in them. Twitter, Blogs, LinkedIn, Facebook, Flickr, and UTube are social media marketing tools to create an interest in visiting community. Social media communities are interactive as well as informative. It is not essential that the Company or website has to keep on writing information about their Company. These sites should be updated regularly for greater interactive ability and hence higher publicity. Once a visitor gets a prompt response from the website owner, then only it is sure to become a permanent member and promote the website through word of mouth. Social media marketing is a large means of reaching to the customers, simultaneously. Those websites, who have large database of their customers and visitors, can easily interact with them and create interest in their website’s product and services easily. Social Media Marketing can create a buzz or events that can attract attention from visitors. Buzz ticks and travel through user to user contact. Multiple online social media venues like Twitter, Facebook are good means of building fans.It is to be noted that bad sites backfire on social media marketing. Therefore create such sites which are informative in positive manner. Badly designed site will generate negative publicity and devastating effects for that website. Social media sites are visited almost daily by innumerable visitors. People are registering themselves daily to interact with their friends and make new friends simultaneously. • This online marketing technique helps to increase website traffic to a website, irrelevant as well as relevant. • It helps to understand user-behavior. • Helps detect conversions and keeps record of sales. • Networking sites provide page-views and exposure from advertisement. • Creating brand awareness amongst lesser known group and popularizing amongst known customers. • One of the most important benefits is to create positive brand association and maintaining with full aptitude. The best part of social media marketing is that it helps in business development and broader customers reach. for more details on Social Network Marketing and Link Building Company visit on our website

Media Marketing onlineis well known Seo Company India which helps companies to get higher rank in search engine through Pay Per Click Advertising, organic and paid listing too. for more details on seo packages and seo services visit on our website.

Social Media Marketing Tips

admin — Thu, 09 Sep 2010 13:30:55 +0000

How can you accomplish your online branding goals as efficiently as possible?Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don’t think of social sites (i.e. Twitter, Facebook, Myspace, Linkedin) as “websites for kids”. They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can “make” or “break” your success in social media marketing:GETTING STARTED IN SOCIAL MEDIA MARKETINGMake wise choices from the beginning and move forward with a “plan of action”!Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it – OR – it will get outdated and look unprofessional. Plus, there is no way that you can “work” them all unless you have a team to help you. You will still want to be discerning and make a “plan of action”. You need this to properly brand your business through social media marketing. You also need this “plan of action” in order to “position” your company correctly from the beginning. This concept holds true in Internet marketing in general. PROPER SET UPMeet your social market where they work and play on the Internet!You need to learn how to “set up” and “position” your company with the “best” social networks and websites. Some initial positioning details to consider: (a) determining which are the “best social sites” for your niche and interests, (d) choosing the right user name for your individual profile links, (c) choosing the most attractive profile information and media to share, (d) developing a knack for filtering activity according to what is appropriate at a particular social site, (e) establishing a time schedule that permits working as many networks as possible, (f) choosing the best initial connections … and so on. Keep in mind that “Account Settings”, network protocol, niche and viral marketing all go hand in hand throughout time. Additionally, some social sites have a more playful environment than others; even those with a professional focus. You need to select websites that not only fit your company’s focus, but also the personal interests of the individual(s) that will “work” the social media marketing process for you. Note: Don’t let the “playful” networks defer you. One of the goals of social media marketing is to reach your target markets where they work and “play” on the Internet. IMPLEMENTATION: WHAT TO DO & WHAT NOT TO DODon’t just “wing it”; move prepared to market effectively for your business. Your activity should include a predefined social media optimization (SMO) strategy. This SMO is a combination of search engine optimization (SEO) and social media marketing (SMM). It expedites the professional results that you require for your business. It is easy to assume that SMM is simply setting up social networks and marketing. Although this is part of the process, social networking is not all that is involved in social media marketing. It is suggested that you have a website and a blog. You need to search engine optimize any personal resources prior to SMM. You need a second set of keywords that do not conflict with your personal virtual properties, though compliment your efforts. Content is key to this offsite marketing process, therefore blogs, articles, comments, discussions, images, videos, link … everything SMM needs to correspond with the SEO. There is a fine line to what is considered advertising and marketing; spam or valid content. Some social sites are flexible and others are not. You need to move into a virtual realm with a professional plan of action and work the network according to the infrastructure provided, though with intent to produce rapid conversions.TESTING, TRACKING & REFININGYou will need to test, tread, track and refine before you can run with a strategy. As with an offline business plan, your online branding strategy will need “tweaked” and updated for the following reasons:(a) The Internet is constantly changing, you will need to update accordingly.(b) Search engine rankings, blog / website traffic and subscribers mean absolutely nothing if you are not able to convert this activity into sales.You cannot move forward if your plan of action is not working for you. PRIORITIZING TASKS: MONEY & TIME MANAGEMENTAs the old saying goes, “time is money” …If you get one major point from this article, prioritizing “time” and “money” is what you should remember. Internet marketing is not easy for most; especially when you are merging into unfamiliar arenas. Time and money are the “double edge sword”. Handling your own online branding is only time and cost effective if it is making you money. The reality is that you will not drive conversions nor make money at first because it takes time to learn Internet Marketing. This is time that busy professionals do not have, therefore you either have to put in the extra hours or hire an expert to do the work for you. If you choose to do your own search engine optimization and social media marketing, then you need to prioritize whether the bulk of your activity is on the Learning, Researching or the Implementation (Content, SEO, SMM) at any given time. The advantage is that you can adjust this as needed. Regardless, a proper online branding strategy will include both the technical and social, therefore they are all one in the same, time consuming, process.Online business branding and social networking appear to be easy, on the surface, though not a simple process. There are defined strategies that should include both search engine optimization (SEO) and social media marketing (SMM) in order to create a process called social media optimization (SMO). This SMO is actually the online marketing that you want to do for your business. When done correctly, the SMO will produce immediate responses that are easy to track, increase sales and creates a popularity that contributes to fast branding success. You can change the sales / marketing conversions for your business within a few days or gradually “divide and conquer” your competitive online business arena. In other words, your business can market as aggressively or conservatively as needed. This is based on how your company is equipped to handle growth.In this generation of Social Media Marketing and Search Engine Optimization, it is to your benefit to learn how to properly brand your business online or find someone that knows how to do this for you.

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About the Author:

Lea Charlton has been a leader in the

Technology and Media Companies Partner to Tell the Jeremy Williams Story

admin — Thu, 09 Sep 2010 03:31:09 +0000

Technology and Media Companies Partner to Tell the Jeremy Williams Story
Endorphin Entertainment, FishEye Media and Crossvale, Inc. have partnered to communicate the inspiring story of Greenville High School football coach Jeremy Williams, the 2010 NHSCA Coach of the Year who has ALS (Lou Gehrig’s disease), on the Web and through the documentary film “Season of a Lifetime, The Jeremy Williams Story”. Williams’ story has been featured in ABC’s “Extreme Makeover: