Shanq Web : Integrated Web Marketing» Business

Press Release Writing Service: Promote Your Business

admin — Sat, 04 Sep 2010 11:53:24 +0000

Why a Press Release is written?

Press release is a sort of concise newspaper that is passed on to outlets of Media, so that a writer should start writing something about concerning subject. Press release Writing is basically the articles that are jotted down by eminent journalists. Press release is written in order to promote particular business, products, and services to name a few.

Press release writing is well known for establishing the interests of the readers regarding particular subject. Following are Press Release Writing Tips that would be helpful in writing a press release:

Press Release Writing can be used for the promotion of business and if you are introducing new products in your company you can make use of Press Release Writing Services. This thing is commonly done so that you can make aware people about your new launches. If you are already into an established company and have earned several awards then you can use these services. These services can tell your potential buyers about your milestones and awards if any.

Moreover, you will be into positive light and your buyers will feel proud of being associated with you. One remarkable thing about press release is that you can either choose online mechanism or offline mechanism. Most of the owners pick online resources as these resources are well known for their easy reach.

Media people are best known for taking particular person to another world by their effective flair of writing. Press release Writing will establish your positive image and people will go in for an established company. You have to see whether writers are sufficient enough to produce right words for you.

So, Press release Writing is very different from normal writing and moreover, this writing can take your business to new heights. So, opting for this kind of writing will be a prudent decision towards future.

Don T is an SEO expert who has many years of experience in the field of SEO writing. Don manages all the business development activities at SEO Content Lab. SEO content lab has a team of best American and Indian writers. SEO Content Lab came into existence in the year 2007 and since then is offering best content writing solutions. To know more, please visit http://seocontentlab.com.

Mobile Commerce ? Business Through Mobile

admin — Thu, 02 Sep 2010 06:29:21 +0000

A decade ago, one couldn’t think of in his wild imagination about the transformation of e-business or e-commerce into mobile commerce, in short m-commerce. Although the popularity is still on its nascent stage but we need to understand what m-commerce is.

Mobile commerce is the way of doing business through Mobile Devices or Wireless Technology. Mobile commerce can help companies to run their entire business through mobile or PDA devices. As mobile devices are more user friendly than a computer, people can do variety of tasks through mobile such as checking movie details and other useful information on their mobile devices. Many companies are accepting payment by SMS payment system. In future Mobile Commerce (m-commerce) will be sales and marketing showcase, educational application for companies.

There are many benefits of m-commerce. The two main benefits are:

Others benefits includes buyers can access catalog on their mobile devices, companies can do promotions, show their products, and customers can price details from any places.

How Mobile Commerce can help companies? Through m-commerce, companies can make websites for mobile devices, which is popularly known as WAP (Wireless Application Protocol). They can make online catalog for their products and services so that mobile users can access that catalog from their mobile devices. But to make active catalogs, companies need to develop Data Synchronization tool that can help companies to convert their Database into XML and XML data into their Database format so that companies can use both online and offline software applications for data entry and access reports through mobile devices if they develop web applications into XHTML.

Not all the handsets have the facility of m-commerce and one must buy an appropriate mobile set to start their business. There are number of handsets in markets that are matched the requirements such as Blackberry 8100g, Blackberry 8310, HTC Touch Dual, Nokia E61i with quad band GSM and 3G technology and many more. One can find these sets in any online mobile stores like themobileshop.com and other shopping portals. They offer an attractive range of sets with equally commanding price range.

An author with a different and fresh concept on mobile industry, Paul works as a consultant with different companies worldwide. He is a contributing writer for VIPtel where you can get latest information on various mobile services or you can browse for reviews on latest and cheap mobile phones at Cheap Mobile Phones

Business transaction supported by e-commerce websites

admin — Wed, 01 Sep 2010 10:22:10 +0000

The key business of Viteb is to provide e-commerce trade services to clients. We help in the provision of E-commerce website designs and development services. Electronic commerce is not just a tool to support business, but also covers all steps of the transaction supporting the role of marketing in the company in each one of these areas: purchase and sale of goods, commercial negotiation between buyer and seller, online advertising, management of receipts and payments through the network and customer care, among others. There are several definitions of e-commerce, but they are covered by the same philosophy. E-commerce is considered as “exchanging any kind of business administrative transaction or information using information technology and communications” or to put it in more simple words “doing business electronically”. The terms e-commerce and e-business are not similar. Whereas the first involves the sale, the second is the more generic notionof doing business through electronic means without necessarily selling. e-commerce not only includes tangible goods, it also includes trade in intangibles goods. We understand the aim of establishing web-based business that makes use of a browser communications through Internet providers to identify and select products and services by conducting a commitment to purchase and complete a transaction, to obtain finally the e-commerce service. However, the name of e-commerce is so widespread when referring to trade on the web, which generally uses trade instead of e-commerce web-based. Our rates are cost-effective and reasonable compared to other outsourcing companies in India. Providing e-commerce solutions is the core business of Viteb, including regular follow-ups and continuous online support to our clients. Give us the opportunity to serve you and experience the quality work.

The author has expertise in writing of the e-commerce application development related field .Author is working for e-commerce solutions provider based in india which offers all kind of services related to b2b and b2c portals.

Twitter And Business: Tweet Your Way To The Top

admin — Sun, 29 Aug 2010 22:50:36 +0000

If social media is a 21st century phenomena, and a web 2.0 craze; then Twitter is a microcosm of that craze. It seems everybody wants to be followed nowadays.

For some businesses, still trying to get to grips with Social media and Web 2.0, Twitter has them scratching their heads and some are even quite afraid of it; “what if no one wants to follow me, won’t that do more harm than good?”

The answer is no; if no one is following you, no one will know, will they?

If you don’t know the answer to that question, then clearly you haven’t yet embraced the phenomenon that is Twitter.

One business that has always been quick to embrace new technology, and has fallen in love with Twitter is Homesgofast. The overseas property portal is not only “on Twitter”, but they have even found its applications in building the business.

Nick Marr, director of Marr International, the group behind the portal, said:

“We absolutely love Twitter! It is really good for us, and for any business that produces engaging articles and content on a regular basis. Twitter allows you to share your content with the world, and if it is good content, your gang of followers will quickly grow.

“At first we thought it was just a way of building traffic to the site, brand image and additional back-links for SEO. But as our following grows, we are being approached by businesses wanting to advertise and/or affiliate with us — through Twitter!”

Nick said their “Tweets” had become particularly popular with property marketers in Jamaica. “We are in the process of forming a working relationship with the proprietor of propertyadsja.com, who contacted us after seeing our following grow on Twitter,” Nick explained, adding: “we will continue to exploit this new medium, and are particularly keen to follow, and be followed by those involved in the Jamaican property market.”

Homesgofast’s following on Twitter is growing by the day, click here to become part of the craze.

Os Commerce: a Smart Way to Do Business

admin — Sun, 29 Aug 2010 22:22:14 +0000

Today, the Internet is the most favoured place for all kinds of website promotion and sales. Most brands and websites have started creating their own websites that act as an online store for their business. Over the years there have been several factors that have helped in the development of website sales. One such feature is OS Commerce. OS Commerce is an easy and effective e-commerce online solution. This open source online solution is on a consistent growth, enabling features that help to meet the increasing demands of online marketers and ensure a better business through the web.Open source Commerce or OS Commerce is used to share information in order to provide complete assistance in solving all website related issues. OS Commerce has also enabled store owners to successfully run and operate online solutions with a little effort. The OS Commerce system sis free, moreover, it does not even require licensing. This free open source path combines several OS solutions together to provide a common e-commerce platform, free of cost. It combines, PHP, Apache web server and MySQL database server to provide an effective and approachable OS Commerce website. This is quite a powerful scripting language that allows a good number of seamless transactions to take place. The fact that this free e-commerce solution requires no special feature, enables it to run on any PHP web server. All this and much more has enabled to broaden the scope of OS Commerce enabling it to work for several operating systems at the same time.OS Commerce is so far the best tool for all store managers, that enables them to manage all aspects of their store online. Right from product arrangement to addition of newer products, price maintenance to bank transactions, all are possible through this dynamic e-commerce tool. Within a couple of months of establishment, the tool has been able to power a huge section of the web. A wide variety of online stores and e-commerce websites across the world are making use of this dynamic and effervescent web development tool, in order to grow their business.

Naman Jain is an Online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert SEO services, affiliate marketing services, UK web development services and ecommerce website design solutions over the globe.

Boost Your Home Business Ideas With This Free SEO Link Building Tool

admin — Sun, 29 Aug 2010 15:12:00 +0000

If you are an experienced Internet Marketer, chances are that you would have used or heard about Brad Callen’s SEO Elite software. It’s an excellent SEO link building tool to boost your home business ideas to help you achieve high search engine ranking quickly and easily. I have yet to buy this product mainly because it’s pretty expensive and I wanted to look for an alternative software which is equally good but more affordable. I came across a free SEO tool, which does almost everything that SEO Elite does and the best part of it is that it is free! The software is called Webceo

This SEO tool helps you find keywords, find your link partners, optimize your pages, manage PPC campaigns, shows your link popularity and gets you informative traffic reports. That’s quite a lot for something that you get free, don’t you think?

I found this free seo tool easy to install even with my old computer and I was able to start using the seo software after about 30 minutes as the software download does take a bit of time. The first thing that quite impressed me was the voice-simulated tutorials made available to you in learning the various topics provided as training. I did find myself replaying some parts of them until I really understood each topic. (thanks to the sweet sounding female voice doing the on-screen training)

Although I don’t own SEO Elite, I have read from people who have used it for link building that it actually does everything SEO Elite does and a couple more and it doesn’t cost a thing. One criticism some of them have is that it is not as user friendly as Brad’s software. Unfortunately I am not able to make this comparison and to me this free seo tool is simply amazing. I would think that a little unfriendliness in the product is acceptable to me since it is free and serves my basic SEO requirements for my home business ideas anyway. I believe that products given away free are not necessarily bad or of lower quality. Giving away something free is often the way that people sell a product with an upgradable program as in this case. The business owner or product creator uses this free SEO tool as a marketing investment to generate more sales on other core products and services.

To give you a better understanding of what you can expect from this free SEO tool, here is a short summary of some of the main features of this SEO software: 1. Find Your Niche

Find Keywords:

It helps you do niche keyword research and you can build a list of the most relevant and effective keywords in order to optimize your home business site.)

Optimize pages:

Tells you the changes you should make to your pages to help your home business site rank among the top 10 listings in the search engines. )2. Promote Your Site:

Submit URL

Get registered with the best search engines and directories. But my advice and that of many other SEO experts on this is it is not recommended to submit your URL to search engines. Instead, since your site is new, it is recommended to obtain some back links from relevant theme sites and do lots of blog comments. This should help to get your new site indexed much faster by the search engines. )

Find Link Partners

Find your potential link partners. This free SEO tool has a feature, which allows you to select your targeted keywords that you are presently ranking. Evaluate those websites with similar theme with their page ranks listed for you. You can now start to manage correspondence with the site owners to obtain their links. A suggested text is also provided for your email communication with your future partners. )

Manage PPC Campaigns

Lets you take full control of your paid search engines. New account registration with the search engines. Add datasets for your accounts and lets you manage your PPC accounts very easily. )3. Analyze Your Home Business Ideas Website

Check Ranking

Show your current search result positions of your website for the targeted keywords in the search engines. You can use this feature to monitor how your Home Business Ideas site progresses over time.

Analyze Link Popularity

Tells you the number of links to your Home Business Ideas site found by the search engines. The free SEO tool shows you who link to you but more importantly who your competitors are. Take full advantage of this important information on hand to increase your link popularity. )

Traffic Reports

Provides information about your visitors and shows you how profitable your site is. Discover which ad campaigns are doing well. )4. Maintain Your Site

Control Site Quality

Check your Home Business Ideas website for all types of errors and correct them –, missing ALT attributes, broken links etc)5. Get This Free SEO Tool Now

Although I have just started using this software and therefore not used all the features the results look real promising and I found it easy to use too. I think it’s a great link building tool to have if you want an excellent free SEO tool for link management for your home business. As for me I can say I have found an alternative to SEO Elite, to boost my home business ideas. And it’s free!

If you like this article, do visit Peter Lee?s Home Business Ideas website to find out other SEO tools he uses and many make money online opportunities from his Work From Home Ideas Blog to get lots of ideas, business opportunities, free ebooks for yourself.

Business Plan for E-commerce

admin — Fri, 27 Aug 2010 00:29:33 +0000

A well designed e-commerce website in itself is an e-commerce plan in visual form. However, be reminded that strategies for e-commerce pivots on aesthetics and how the global sourcing and import/export visitors perceive it. The ability to track global sourcing visitors & import/export competitors, bring them back and offers of value added products/services play a huge role.

Don’t forget that ability to execute e-commerce tricks like online buying, processing payments and shipment tracking are the few major issues which can lead to deserting you by global sourcing parties.

-Checklist for E-Commerce Business Plan

Success for import and export via e-commerce depends much on not perceiving e-commerce as a separate entity. Here is a checklist for the purpose.

1. What is your offline strategy for import/export? Are you planning to relate them?

2. What is your objective? More international customers? Or more sales with cost effective customer support?

3. Which are your target market; global sourcing or direct import and export? How does your e-commerce website help global sourcing agents?

4. Do you have a contingency plan/insurance in place? Can you continue services/sales when you are firefighting?

5. Are a sure your payment preferences/modes don’t exclude customers’ choices and are they secure?

6. Can you reduce your already competitive price in the face of aggressive competition? Remember, global sourcing agents may move on without a clue to the next competing e-commerce for their import/export needs.

7. Are you responding/listening to customer (global sourcing and import/export agents) complaints and queries?

8. Is your e-commerce website search engine friendly; did you know website promotion is different from promoting e-commerce and import/export?

9. If you are not an import and export e-commerce house, do you have arrangements with those having import/export licenses in place? In any case, can you process online orders readily vis-à-vis ready stock?

10. How do you plan to keep your customers in good humor so that they have a nice experience and can possibly return to you?

11. How do you plan to use your database of customer details? Have they permitted you to send them occasional offers and reminders? Remember, e-commerce isn’t by chance but by persuasion.

All said and done, promoting import/export e-commerce sites includes web promotions the normal websites are done with, regardless of your purpose of website; your revenue depends on global sourcing and import and export visitors whereas e-commerce sales rest on multiple factors of import and export besides global sourcing competitiveness.

news.tootoo.com, which is the shortcut to China’s industrical resource belonging to China’s leading B2B Portal and Vertical Search Engine, tootoo.com.

How I Got My Business to the Top of Google Searches

admin — Thu, 26 Aug 2010 16:51:24 +0000

So what makes me an expert I hear you say? I am a business man with nearly 10 years experience in web development, search engine optimisation and PPC advice. In my day job I run a very successful Stansted Airport Taxi business which is now booming owing to the number of online enquiries we receive every day, the result of many hours of work that I will share some of my secrets with you in this short article.

Unlike my competitors, I do not use Yellow Pages, Thomson Local and many of your more traditional form of advertising. My advertising budget is miniscule to what other comparative companies have. So what are you waiting for? In a recession you need to ensure that you review your costs at every level of your business and ensure that when you invest in advertising, traditional or online, that you are maximising your return on investment at every opportunity. The cost of Yellow Pages or Thomson Local is not cheap – ask yourself this, would you like more enquiries than you already enjoy currently for FREE? If your answer is yes then read on and I will showcase a method for you to procure, develop and optimise a website for as little as £25 for a whole year! The investment you need is time and commitment – and no I am not just going to refer to pay per click advertising. Organic search results – FREE advertising and massive exposure on the top search engines…..and you don’t need to have any in depth knowledge of web site design, HTML, CSS or anything!

Before we start – I am a normal commercially minded business man, I am not a geek or next Bill Gates, rather, a business man who respects the fact that consumers have changed the way in which they make decisions about buying goods and services – ask yourself this – your customers have access to the internet and you are not listed on Google – will they still call you or will they see what one of your competitors are doing first? Can you afford to take the risk? Of course you can’t, it is just common sense isn’t it? Please read on and pass my advice on to your friends and colleagues as I believe all businesses should have a chance to realise the true potential of the truly ‘inclusive’ market place called the world wide web.

So what will I cover?

Many ‘SEO Consultants’ make bold claims about how you can get page one listings for keywords that may or may not be relevant to your business only for you to find that the keywords that they are looking to optimise their sites for are so obscure that no one will ever search for them, no wonder they can get onto the first page of Google!

We operate a successful Stansted Airport taxi and chauffeur business. We took a decision a few years back to not only have a good looking web site but to have a site that is capable of being found very easily all across the web. You can have the most beautiful web site but unless people can find it the site will offer you little in terms of a return on investment. The techniques and process I am about to go through with you have formed an integral part of our growth strategy for our business over the past 5 years and now I am going to share some of our secrets with you in how we have used Google and effective search engine exposure to really make a success of our business even in a recession.

Google is king. Whilst it does pay to be listed on the other search engines, to be on the first page of Google is the only place to be found if you are truly serious about significant web traffic. As an example, our premium site that offers Stansted airport taxi transfers to and from London Stansted Airport enjoys over 90% of its search engine traffic from Google, period, ue to its extremely strong web presence on Google and other major search engines. In fact don’t be fooled into thinking that I have been working on this example website for 5 years – I first started this site in November 2008 and was number one on Google for a very competitive search term by 28 January 2009!! No PPC, no external consultancy, no tricks – a sustained number one position since 28 January 2009! Yes it can be done and you will do the same if you follow the steps I am about to share with you.

Introduction – Website Builder

If you are new to the business of web site design and development don’t be encouraged to pay hundreds of pounds to develop a site from scratch. If like me you are a small business owner looking to make the right step to internet marketing for the first time, then in the interests of controlling your costs please consider the idea of building the site yourself before spending hundred, possibly thousands, on an external consultant. Here are my reasons:

Even before you buy a domain for your web site the first tip I would offer you is to decide upon the one significant keyword term you want to rank well for. Don’t just pick your business name; instead, think what your customers do when they are looking to buy your product or service. How do I do that? Simple, use the power of Google to show you what search terms people are clicking on for their Adwords campaigns. Google publish all of their adword campaign results online – the “Google Keyword Tool” should only be used as a guide as to what terms related to your business might generate you significant traffic. Interestingly you can also see how much others [competitors?] are paying for the top sponsored listing in adwords! In my example we operate a Stansted Airport taxi service – my research found that the term “Stansted taxi” was the premier of searches used. I then decided that this was the search term I was going to optimise my site for.

But what about my own company name I hear you say? Think about this – let’s say you run a successful Furniture shop in Saffron Walden, Essex called “Smiths Furniture Store”. Now ask yourself, if I bought the domain www.smiths-furniture-store.co.uk and I optimised for this search term who from outside Saffron Walden would find you? In other words, unless I know the name of your business I am unlikely to find you! Now lets try www.north-essex-furniture-sales.co.uk. In this example you have sacrificed your ‘local brand’ to effectively broaden your on line appeal to thousands of other potential customers not only based in Saffron Walden but in the whole of North Essex and beyond!!

By carefully selecting a broad domain name for your market place you can ensure that you can generate significantly more traffic to your site and bag new customers too!! Win, win. In our example of Stansted taxi, we offer chauffeur services also, but we needed a domain that would broaden our appeal on line – we opted for www.stanstedtaxiservice.co.uk as everyone knows what a taxi service is. Now you will notice that our chosen primary keyword phrase of “Stansted taxi” is also contained within the domain name – this is not an accident!!

So choosing a domain name is really important – remember, ask yourself this question at this point, is my domain going to help my site be understood and found more easily?

Domain name chosen – what next….?

My top tip is NOT to spend thousands on buying a site – there are now a number of Flash site maker providers who offer you unlimited pages to build your own web site for FREE or for as little as £25 [with no adverts]. £25!!! Yes it really is as cheap as this and it includes hosting and you WILL be found on all of the major search engines. They will provide you with all of the tutorials you need and even provide templates to help you get going in about 30minutes – easy to upload, no fuss, just perfect for the small business!

So how much have you spent so far, £35 which includes your well thought out domain, not bad and you have only been reading this for 5 minutes!

Site Specific Keywords and Title Tags – The ‘must dos’ explained quickly!

Now that you have your new site your next thought should be given to ‘content’. You will hear a lot about this because Google ranks web sites on the basis of ‘votes’ or ‘back links’ from other sites who consider your site important enough to offer useful info or links that may interest their users. Whilst there are other reasons for ranking well in Google please take it from me, this is THE one to get right, without which you will not get far. Many of the bigger businesses have been around long enough that they attract thousands of back links every day – this is why they are difficult to beat. I did though and now I am going to tell you how.

Your web site needs to contain a reasonable number of variations of your primary keywords. Don’t get silly with this – the keywords need to be kept to a total of 5 good phrases that enable you to make clear and articulate sentences with. Yes, you can also use your keywords in your titles but make sure that your main body text is readable! An example from my Stansted London Taxi website is listed below:

As we are based at Stansted Airport you can relax in the knowledge that we are close at hand to manage your Stansted London Taxi 24 hours a day. Our dedicated call centre staff are on hand from 8am to 11pm on +44 [0] 8456 436 705 to discuss your Stansted to London requirements and provide you with a FREE quotation. We are also able to field any email enquiries you have. Remember, if you are travelling from London to Stansted, we can help you too! Stansted London Taxi also offers a meet and greet service where by the driver will meet you with a board with the name/company clearly written. Ideal for first time visitors to the UK, if there are any delays with your flight then please don’t worry, we will monitor your flight and only dispatch a driver once you have landed. At Stansted London Taxi we are committed to providing our customers with very competitive fares and all journeys have a fixed price regardless of the route or time taken*. When you book your London to Stansted taxi please remember that there are no cancellation fees and no premium charges for late night or early morning bookings. The Stansted London Taxi fleet is a modern range of air conditioned cars, MPVs and executive Audi A6’s. Wherever possible you may also benefit from a FREE upgrade to further enhance your travel experience!

Spot the keywords related to my business? One clue – spot Stansted London Taxi and London to Stansted? The insert is clearly written and will provide the Google search engine with rich content with which crawl.

So let’s dispel the myth of meta data – title tags, header tags, meta tags and image alt tags. Many SEO Consultants make this out to be rocket science but let me tell you it really is very easy:

North Essex Furniture Sales | Saffron Walden | 01799 555666

Saffron Walden and North Essex Furniture Sales – Affordable furniture available in our Saffron Walden, Essex showroom. Call in today to discuss your furniture requirements.

Notice my use of “Saffron Walden Furniture” throughout and the way in which it reads in an articulate fashion, this is the sort of approach you will need to master to ensure that your preferred description is used as opposed to a randomly chosen search engine description.

The Beauty of Good Website Content and Large Web Sites – Take Note!

This is really an add on from the last section but never underestimate the power of ‘good content’ on your web page. This is no secret – you might be able to get away with this on yahoo, Bing and MSN but you won’t with GOOGLE! Remember to write as naturally as you can and don’t be fooled into thinking that you will simply be able to list out your keywords and aim to beat google this way – you can’t – I have tried and was penalised heavily!

My primary site is large with many sub pages. GOOGLE LIKES BIG SITES. Google also likes a site map on your web page – this is essential and will enable search engines to track and make easy sense of your web pages.

One essential tip is to link each page with each other using IN SITE anchor links. Using various phrases from your keywords be sure to make each link in BOLD on the page. Once again, this will help to make it completely clear to all search engines what your web site is and provide you with well optimised back links to all of your pages.

Secrets of quality, organic Back links and Social Networking sites

Please wait for my next article –

How I Got to the Top of Google Above Major Competition – A Practical Step by Step Guide to help you Generate Effective Back links to generate Massive FREE search engine web traffic to your new website!

To contact me to discuss how I could possible help you with your website development and search engine optimisation then view my contact details on our Stansted London Taxi web site.

Choosing the Best E-commerce Software for Your Business

admin — Mon, 23 Aug 2010 21:33:58 +0000

The foundation of any online store is its e-commerce software. This software shapes every minute of your visitors’ experiences, from browsing to checkout. For this reason, it is imperative to choose the best e-commerce software for your business.

There are many e-commerce software programs to choose from, which is both good and bad for you: good because more choices make it more likely you’ll find what you’re looking for, and bad because there are actually too many for you to compare all of them. Fortunately, you don’t need to compare all of the available software in order to ensure your business gets a top quality website — you just need to know what features are the most important to look for.

Here are several important features to look for in e-commerce software.

Easy Item and Category Setup

E-commerce software ranges from simple shopping cart or payment options, to software that can practically build your entire website for you. Features such as formulated listings, picture resizing, and the ability to copy listings into multiple categories make it simple to set up an online store.

Another nice feature that some e-commerce software offers is the ability to import listings from your existing store into the new program. For example, Network Solutions offers online store software that allows users to choose how they prefer to upload their store listings — from an existing store, or from an Excel spreadsheet, for example.

The Ability to Customize

Even thought you want the ability to easily upload your store’s contents, what you don’t want is for your store to look like everybody else’s. Good e-commerce software should give you the ability to customize your website so that it looks uniquely yours.

Different software packages may offer this in different ways. For instance, Network Solutions offers online store software with different templates to choose from, allowing you to tweak the way your website looks. However, even better are e-commerce software options that offer full customization as one of their features. For example, AspDotNetStorefront.com allows you to design fully customized “skins” for your online storefront.

Customer Accounts

One of the most popular features of online stores today is the ability for customers to set up their own accounts. On many websites, these accounts can be set up to remember payment and billing information, remember preferences, and even allow customers to opt in or out of promotional mailing lists.

Good e-commerce software should provide you with a variety of options for managing your customers’ accounts. For instances, you might choose to store credit card information to make it easier for returning customers to check out — or you might choose not to store sensitive payment information, to protect your customers in case your website gets hacked. With online store software such as aspdotnetstorefront.com, you have the ability to choose settings such as this for your customers’ accounts.

Something else that you should consider when looking at “My Account” capabilities is the ability to personalize customers’ accounts. For instance, when a customer logs into Amazon.com, the front page of the website displays suggestions for them based on their past purchases and recently viewed items. Likewise, customers who opt in to the mailing list often receive emails based on their shopping preferences. This type of personalization tends to be very successful at encouraging repeat customers, so online store software that offers these options is literally worth its weight in gold.

Shipping Calculators

Good e-commerce software has the ability to not only calculate the order total and taxes, but also the correct shipping and handling on the order. Ideally, you should be able to choose from several different ways to determine shipping. For instance, some online stores prefer to price shipping according to the order total, whereas other sellers charge actual shipping rates based on the weight of the items purchased. Additionally, you may want to be able to offer customers the ability to choose between several different shipping options, such as USPS Parcel Post, USPS Priority, and UPS Ground.

Another important feature of some e-commerce software is the ability to interface with USPS, UPS, and FedEx. One benefit is that your customers will always automatically be charged correct shipping rates. This feature can also save you considerable time and effort: For instance, EarlyImpact.com’s ProductCart even prints shipping labels for the seller automatically.

PayPal Compatibility

It’s important for any successful online store these days to have a way to accept credit cards on their own, but since alternative payment options such as PayPal and Google Checkout are growing in popularity, it is also important to offer these choices to your customers.

Both PayPal and Google Checkout can walk you through manually setting up these options on your website, but the process is time consuming at best, if not confusing as well. Good e-commerce software should allow you to integrate these payment options quickly and easily. For instance, asp AspDotNetStorefront.com’s e-commerce software supports more than a dozen different payment gateways.

The Best E-Commerce Software

Not every online store software program is created equal — but for that matter, nor is every online store. The point is that just as online stores differ from one another, so do their owners’ needs. No one recommendation of e-commerce software is necessarily the best choice for you. The best bet for any owner of an online store is to review their choices carefully in order to find the best e-commerce software for their business’s needs.

Andy West is a freelance writer and communications specialist. He covers choosing the best ecommerce software and online shopping carts.

Innovative Software and Technology Provider, Cornerstone Consulting, Launches Comgine E-commerce for Sap Business One Application

admin — Fri, 20 Aug 2010 03:29:17 +0000

Cornerstone Consulting, a global provider of integrated accounting, electronic commerce, CRM, inventory management and shipping solutions, today announced the product launch of Comgine E-commerce for SAP Business One. Due to the success of Combine’s e-commerce platform for Sage Pro ERP, the development team expanded the capabilities of the software to integrate with SAP Business One. Comgine E-Commerce for SAP Business One is a fully integrated e-commerce system, designed for SMEs (Small to Midsized Enterprises) that want to sell and market online. Comgine is an affordable e-commerce software solution that enables SAP Business One users to utilize B2B (Business to Business) and B2C (Business to Consumer) e-business features with the most advanced level of ERP integration currently available.

“The Comgine brand stands for exceptional e-commerce software innovation, integration capabilities and unsurpassed quality. We are extremely proud to be the premier reseller, implementation and customization specialists of Comgine’s E-commerce solution for SAP Business One,” said David Boos, President of Cornerstone Consulting. He added, “Comgine’s easy-to-use dashboard interface, in combination with SAP Business One’s integrated accounting, inventory management and CRM (customer relationship management) system, offers the ultimate streamlined e-business management experience.” Comgine E-commerce facilitates real-time order status information, instantaneous viewing of tracking numbers, secure sockets layer (SSL) encrypted transactions and much more. By implementing a streamlined accounting, customer relationship management (CRM), inventory and e-commerce solution, SAP Business One users can easily maintain: accurate sales forecasting, appropriate inventory levels, a lean business operation, sufficient company resources, customer loyalty and increased revenue generation.

Companies currently using an integrated e-commerce, accounting, customer relationship management (CRM) and inventory management system reduce transaction costs, streamline the online ordering processes and generate additional profits from their web store sales. The reason is that pertinent information is processed all the way through the accounting, customer relationship management and inventory management software, without any duplication of data entry. An integrated system is efficient because: the order comes in from the website; the system fulfills the order from stock and orders replacement inventory from vendor; a payable is created; the picking/packing ticket is created; the product is shipped; the web payment is applied to order/ invoice; and, paid invoice and tracking information is automatically emailed to the customer. Accordingly, a unified and streamlined e-commerce system saves time and permits easy maintenance of accurate, up-to-the-minute product, customer and vendor/supplier data. CEOs, CFOs, CIOs, Owners, Presidents, and Sales Directors can register with Cornerstone Consulting to see live demonstrations of Comgine’s integrated e-commerce, accounting and inventory management software system via web demo.

Mr. Boos concluded: “In this difficult economic period, many can no longer afford to waste time and resources by using inefficient, non-integrated software applications in the conduct of their businesses. That is why we worked diligently with Comgine’s development team to create the remarkable, streamlined e-commerce interface for SAP Business One software. We believe that it is our duty to deliver exceptional business management products and customer service to all clients. The new interface is a fine example of the continued success of our business model, which includes our continually growing e-commerce website development division. Our success is also a direct reflection of the quality of our skilled employees and technologically savvy clients.”

About Cornerstone Consulting, Inc.: Cornerstone Consulting Inc. is a reseller of Comgine’s integrated e-commerce applications and a leading provider of Sage Software and SAP Business One business management software solutions to small and mid-market organizations. Founded in 1983, Cornerstone is a privately-owned company that provides a full suite of information technology for numerous small and mid-sized business clients in North America, Europe, South America, the Caribbean and Canada. Cornerstone provides clients with the ability to make faster business decisions, experience profitable growth and outperform the competition through the use of integrated, unified, streamlined, simple-to-use, scalable and customizable software. Our products and services support accounting, operations, customer relationship management, human resources, and a variety of specific needs of the wholesale distribution, pharmaceutical, nutraceutical and manufacturing industries. Cornerstone’s services include: system integration for LAN, WAN, VPN, wireless and Internet networks, Custom Programming, EDI, Barcodes and Scanning, RFID, E-commerce, Website Design and Hosting, Security, Networks, Remote Monitoring, VOIP and Custom Web Application Development. Headquartered in Tampa, FL at 5550 West Executive Drive, Suite 240, Vice President, Eleanor Mullaney can be reached at (813) 321-1300. For further information about our company, please visit the company’s website: http://www.Cornerstone1.com