Shanq Web : Integrated Web Marketing» Building

Google completes deal for New York office building

admin — Fri, 24 Dec 2010 09:31:38 +0000

Google completes deal for New York office building
Search-engine giant shells out an estimated $1.8 billion for property

Link Building With Social Media Sites Like Squidoo and HubPages

admin — Sun, 07 Nov 2010 22:54:22 +0000

For more information on Link Building using social media sites, visit the author’s SEO Blog.

Link Building with Squidoo Lens

admin — Tue, 02 Nov 2010 02:50:59 +0000

To learn more on how to build backlinks with Squidoo Lens, visit the author’s Link Building resource site.

HTML Newsletters: Building Your Campaign from Scratch

admin — Mon, 01 Nov 2010 21:28:27 +0000

HTML newsletters have become a valuable resource for businesses of all types and sizes. With a spectacular design and sound strategy, it could be the vehicle that allows you to build your subscriber base and keep in touch with existing clients. Building a successful campaign is the name of the game and in this article, we will provide some valuable tips that will help you do just that.

Build Your Subscriber list

In order for your HTML newsletter to make some positive noise, you need get people to subscribe to it. You can start by encouraging visitors to sign up directly on your website. Create a sign up form that requests the information you need to contact them and post it on your homepage. Once this information has been obtained, send the subscriber an introductory email that gives them the opportunity to confirm their subscription. This will help you avoid spam complaints in the future and maintain a clean list of people who actually want to hear from you. As far as getting subscribers, you do not have to be limited to your website. For example, you can get people to sign up at conferences, workshops and other points of interests. Exercise some creativity and try to obtain qualified subscribers however you can.

Focus On Your Content

After building your list of subscribers, you need to focus your efforts on consistently providing them with great content. This doesn’t necessarily mean something that interests you, but delivering content that provides value to your readers. You might feel very strongly about a certain topic, but if your subscribers do not agree with its value, you could have a difficult time maintaining their interest. So how do you know what your readers want? Well it requires some research but in particular, you need to have a comprehensive understanding of your audience and their desires. You can get to know them in a variety of ways, including properly segmenting your list and incorporating surveys that compel them to get engaged by providing feedback.

Make Sure Your Newsletter is Delivered

You can come up with the most intriguing and valuable content in the world, but if your HTML newsletter is not delivered, the overall purpose is defeated. There are many practices and guidelines you need to follow in order to ensure that subscribers receive your newsletter. Two of the biggest hurdles in your way are aggressive spam filters and the HTML format itself. Despite all the advancements in technology and internet standards, most email programs still have a tough time rendering HTML. Because of factors such as these, you need to take various measures to make sure your newsletter is optimized to appease both the intended recipients and their spam filters. This involves doing things like properly designing your HTML newsletter and composing your subject lines so they prompt recipients to open your mail.

The Vehicle to Your Success

An HTML newsletter could be the key that drives your business to success and long term profits. Aside from a great presentation, it encourages interaction with your subscribers, which is essential to making sure they stay on your list. Many businesses have succeeded with this tool and with the right strategy in place, so can you.

Jamie Colbs is a html email newsletter templates best practices activist advocate for Benchmark Email , a leading Web and permission-based email marketing service.

Author Links
Business URL: http://www.benchmarkemail.com/email-marketing/html-email-templates

Business/Social Networking Links
Twitter URL: http://twitter.com/benchmarkemail

Link Building with Squidoo and HubPages

admin — Sun, 31 Oct 2010 10:52:48 +0000

It is rather unfortunate that many web owners haven’t realized the importance of HubPages and Squidoo lens in the entire link building terrain. You may have tried several other strategies but have you tried your hands on link building with Squidoo? If getting contextual or organic back links is your desire, you would have gone far by heading to Squidoo, create an account and begin to create lenses.The truth is that is you had been engaging in some of the link building strategies such as articles writing and submission, social networking and bookmarking, blog commenting and forum link backs e.t.c., you may have come to the realization that getting to the number one spot of the search engine result pages isn’t a task for one day. This is especially the case if the niche you are operating in is quite competitive just like the internet marketing niche. You really need to sit up and work more but one very smart way many web owners overlook is link building with Squidoo. Taking advantage of HubPages and Squidoo to boost your link building quest in very essential more so when it is very obvious that Google is in love with these two unique social networking sites at the moment. All you have to do to start your link building with Squidoo is simply write very insightful articles covering the subject matter of your site; go ahead and publish such articles on HubPages and Squidoo. You work hasn’t ended yet because you would to promote those pages where the articles you write were published on the HubPages as well the Squidoo lens. Don’t forget to use the keywords in your site as the anchor text to the link back to your site. Doing all these would help to boost the search engine indexing of the Squidoo lens and HubPages and invariantly become valuable link back to your webpages.While starting your link building with Squidoo, it’s imperative to know that you should write very SE-conscious articles and make appropriate use of your targeted keyword in the contents. You also have the option of adding pictures or images in the lenses you create at Squidoo. If you don’t have any related image, you may overlook that but when you have, just add the image to spice things up and make your write look more appealing to the target readers. Link building with Squidoo is always better and easier than creating hubs or capsules of the HubPages, no thanks to the ‘nofollow’ notion of the HubPages. You simply have to keep promoting your lenses and hubs from time to time but make sure that the link to your site is working at any given time because it would amount to wasted efforts if you later discover that your link wasn’t working after all. You can start writing and posting articles in some other social networking sites but Squidoo and HubPages are very effective in helping to build the necessary one way link backs needed to increase any one’s site popularity.

A link building and advanced linkbuilding company can offer you highly professional services to meet all your SEO and website related needs. Get your FREE link building and SEO analysis at LinkBuilding.org today! Save money and get results.

Google nears $2 billion deal to buy NY building: report

admin — Sat, 30 Oct 2010 09:32:26 +0000

Google nears $2 billion deal to buy NY building: report
Google Inc is nearing a deal to buy the 111 Eighth Avenue building in Manhattan for about $2 billion, the New York Post said.

Read more on Reuters via Yahoo! Canada News

Building A Photo Website With Photoshop Galleries

admin — Mon, 18 Oct 2010 11:00:30 +0000

If you want to make an online portfolio you can build build a photo website with Photoshop galleries. In the past, a photographer usually has to hand out his works personally or through the mail. Thanks to the Internet, you can just send a link so people can look at your photos. There’s no risk of your portfolio getting damaged or getting lost in the mail. Adding new photos are also easier and more convenient online. With Photoshop, you can build a photo website with Photoshop galleries easier than ever before. • Open Photoshop. On the main menu, click the File tab, then Automate then Web Photo Gallery. After the Gallery Wizard appears, you can now select the styles of your gallery. Below the tab for the gallery style is a bar where you can enter your e-mail address. It is option so you can still go through with the process without entering your e-mail address, but it is recommended that you do so people can get in touch with you. On the Source Images part, you will choose which photos you want to include in your gallery. To make things easier for you, you should put all the photos you want in your portfolio in one folder to make it more accessible. •Once you’ve picked your photos, you will have to name your gallery. This can be done under Banner in the Options tab of the menu. Include your full name and other contact details as well.•Next, you will choose the size of the images on your gallery. The smaller the size display, the faster it can be loaded. The trade off though is that the quality for some photos are reduced. Since you can’t determine whether your viewers will be using DSL or dial up, you should just stay safe in the middle. •Before you finish, you will have to place some security measures on your portfolio. The security settings in Photoshop allow you to put watermarks on your photos to prevent people from stealing it. Intellectual theft is pretty common online, so if you want to protect your images place a watermark. You can enter text on the custom text tab. You can either just put a symbol (a copyright symbol for example) or a more detailed text that includes your name (property of “you”) . If you have a logo, you can use it as a watermark by converting it into a font. After deciding on the watermark, place it anywhere on the image. You can also customize the size, font color and opacity of your mark.•After securing your images, you can sit back and relax; Photoshop will do the rest of the work for you. When your gallery is done, it will appear on your default web browser. You can check your gallery and see if it satisfies your taste. •Now that you have you gallery, you can upload it online. If you already have a website, simply put it there. If not, you can always make one. There are many web design software free for download to help you create build a photo website with Photoshop galleries. Once you’ve decided on the name of your website, register it for a domain name. Once you’ve secured your domain name, find an ISP that will host your website.

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Building Links with Press Releases

admin — Sat, 25 Sep 2010 12:00:46 +0000

Writing a Press Release or news release as it’s called is just an announcement of a special event or launch of a new website or business that you want to tell the world about. It is an online media distribution that will be distributed through the search engines.The headline makes your release stand out. Keep it short, active, and descriptive. If you don’t know how, read a number of compelling headlines till you get some idea.News is anything that other people are interested in. Being newsworthy consists of letting editors and reporters know you’re doing something of interest to other people.Editors and producers have the tremendous challenge of coming up with new stories to fill their pages and air slots-day after day. But a reporter might even arrange a more in-depth story if they feel their readers would like to see more in depth information People love reading online news to get information and websites obviously are competing with each other to get to the top of the search engines. Remember to always include: Who, What, Where, When, Why and How in all the press releases.It’s also important to optimize your press release for maximum exposure and quality content. The more inbound links you have the higher your site is going to rank in the search results.Link building can be done through directory submission, article submission, blog submission and yes even press release submission. Quality Press Release writing is a must for search engine optimization. If you have never done a Press Release before then do a search to see what others have done. Make sure you offer relevant and news worthy information to engage your readers. Your submission will be picked up by other sites and will get more viewers, which will help you to generate a higher page rank from the search engines. The goal is to get picked up by the top search engines Google and Yahoo, then your website rank will increase automatically.Keyword researching is a must for SEO Content writing and Press Releases. Your keyword selection should be words that aren’t so competitive, 3-4 word phrases is the recommendation. If optimized correctly your Press Release should have keyword links in it which helps to get higher ranks with the search engines.Try to use keywords in backlinks as this will promote your website also.After you have finished writing your Press Release you will want to use a Press Release Service to blast it out over the web. Find a submission service that has a high page rank, ususally you will find there is a fee involved.Another tip would be to publish it on your blogs and other social networking sites so even more people will view it and in turn you will get higher search engine rankings.

Cindy Weathers Internet Marketer, Mentor And Coach http://MakeMoneyOnlineTogether.com/?t=buildnglinkspresrleases

Building an E-commerce Site

admin — Sun, 05 Sep 2010 14:25:08 +0000

E-commerce development is said to be the most effective and impressive way of economic growth in which information and communication works together to generate profitable results. This process has empowered the countries to spread their trade relations and strengthens a new direction of development and growth.

There is a variety of development technologies through which the potential companies get the most comprehensive range of e-commerce solutions to choose from. Therefore, it is important to partner with the company that holds the expertise, required essentials, and adequate facilities to serve the growing demands and requirements of the large, medium as well as small organizations throughout the world. With a diverse e-commerce development system, a company can generate better design and custom software development than earlier. Modern companies also facilitate the design and development of an entire ecommerce web site with a detailed database of products, product information and product search, order processing and payment systems, etc.

Adopting e-commerce solutions refers to adding lots of simplicity, timeliness, and marketing tools to make the system more applicable and useful. A fully automated e-commerce website needs to be really functional along with search engine friendliness and attractive web design to provide better results and money generating sustainability.

Following e-commerce development tips help you to make a really functional and workable website. :

Suppliers – Suppliers are the most important people for constructing a good website. Without good suppliers you cannot offer products.

Price Point – An e-commerce website helps in better price comparison and customers can make an easy choice.

Customer Relations – Through a good e-commerce website, you can easily reach out to customers in many different ways such as e-mail, FAQs, knowledge bases, forums, chat rooms etc.

Result Matters – The aim of an e-commerce website is to provide ultimate fulfillment, returns, and customer service.

This article has been contributed by the webmaster of www.synapse.co.in – A renowned outsourcing company offering a wide range of services including offshore web application development, search engine marketing, outsource web development, outsourcing software development and e commerce solutions in India.

Search Engine Marketing And Link Building – The Free Way

admin — Thu, 02 Sep 2010 06:30:41 +0000

The undisputed, highest weighing factor to search engine marketing is of course Link Building. We all know it and we all know that it is the hardest part of search engine marketing. So how do we find those one way, quality links willing to link back to us? We are told specifically by search engines to avoid link farms, and spamming is out of the question, so where do we start? Assuming you don’t have the marketing budget of the big boys, this can be tough. Let’s take a look at the most popular ways.
RELEVANT LINK EXCHANGES
On topic link exchanges can be beneficial to both parties and can help move your site on up the SERPS. Paying attention not to spam your potential partner, why not try and see if they are actively looking for a link exchange? Check their website. See if they have a links page. A good way to do this is to set up your own website directory or a directory specific to your niche. In exchange for your partner linking to you, you can link to them from your directory creating a “Three way link exchange” which done correctly holds more weight.
SUBMITTING TO DIRECTORIES
Submitting to general and niche directories is a time consuming task, however the search engine marketing rewards can far outweigh the labor. Free web directories are a great way to get free and on topic links and if you can afford a few dollars, you can outsource this work very cheaply. Many directories take a long time (Sometimes months) to process submissions. This is a good thing as your backlinks will build slowly and search engines will not see you as “Link Spamming”.
ARTICLE SUBMISSION
Just like what you are reading now, one of the easiest and most enjoyable methods of search engine marketing is writing and submitting articles to article repositories. Not only are you creating a useful resource for others, you are also creating extremely targeted and on topic content. Most article repositories allow you to include a link back to your site too.
POSTING IN FORUMS
Many forums allow the use of “Signature” links. Used correctly, and in a forum with your niche, you can gain many on topic backlinks by simply asking and answering questions. Not only do you gain those backlinks, but you also gain credibility in your industry.
BLOG COMMENTING
Although a dying trend as a result of link spamming, blogs are a nice way to get some backlinks. Many blogs allow you to link back to your website with your comment. Be sure to contribute something to the conversation.
SOME WORDS OF CAUTION
Link spamming hurts everyone. Be careful to create original and useful content. When writing articles, do not stuff your keywords. When posting on forums, don’t post for the sake of a backlinks, similarly with blog comments, be sure to contribute something. It will elevate your reputation and you’ll be surprised at the actual traffic you get from them. Search engine marketing is a time consuming task. There is no quick fix. Do it right and you will be rewarded, eventually, with those golden top 10 positions.

David Davis, is the lead developer and project manager of Redfly Marketing Search Engine Marketing Ireland. For more information visit http://www.redflymarketing.com