Web marketing is selling and advertising products or services online. The internet provides a venue for low priced goods and services and it provides the fastest means of communication making online business a success for every entrepreneur. Still, it needs constant update and good advertising to invite customers. Web marketing includes the technical aspects online. These are web design, web sale, web development, etc. these are all very important factors to remember in building online marketing. For beginners, especially those who have no background in online marketing and technicalities, web marketing is never an easy task. There are thousands of information that need to be learned for one to be able to handle the pressure and control the online business. Before jumping on the technical aspects of web marketing, the basics must be learned down to the simplest terms involved in internet marketing. These are necessary to learn to be able to start understanding the internet language and gather information online.To start, the following basic terms in web marketing are listed below:Ad space – It is the location or space available on a page of a site for advertisements.Frames – a structure that allows the subdivision of a browser window into two or more independent parts to separate for a webpage.Bookmark – a remembered address (URL) stored in a Web browser that allows the user to go directly to that given site in the future.Home page – Is the main page or opening of a web site to provide information about the site and its owner.JavaScript – is an object oriented programming language developed by Netscape Corporation and used to create interactive Web sites.Navigation – a skill applied to website that which facilitates movement of users from one Web page to another.Shopping cart – Software used in making a product catalogue available for online customers to view, add/delete, and purchase merchandise.Web browser – Is a software program that allows searching or browsing various kinds of information on the web.Web design – The layout and structure of Web page presented in such a way that content and components are coordinated. Before rushing on the goal of starting internet marketing, one must learn the basics especially those who are beginners and those who are unfamiliar with the complex terms that can be found on the web. This will help the building of a web page that will effectively attract consumers and therefore enhance the success of web marketing.