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How does PPC internet advertising work?

Hey there, i have a fully developed website which is online with loads of traffic. im thinking about adding some pay per click advertising too my site to make a little money. can somebody give me a few quick tips on what happens please. a few of my questions are…

How many of these adverts can i put on my site?
How much will i earn per click?
Does the money go straight into my bank/paypal account?
Which advert sites shal i use?
Just say person one click an advert on my site and i get paid… if he then clicks the same advert on my site a day or two later do i get paid twice from the same person?

any other information you think i should know would be appriciated.

thanks!

3 Comments


  1. Stock Trader.
    Sep 07, 2010

    You should go to google and open up adsense account. There you can read all about how the ppc works.
    1) you can place a few on your site, I recommend two.
    2) it depends on what your site is about. if it is on stocks and forex you could earn up to 8$ a click but if its on lawnmowers it could be around 0.3 $
    3) The money is deposed to your bank account once a week.
    4)Adsense.Google
    5) yes if the same person clicks on you google add two days later you will get paid for the click.

    You can take a look at the source box for some great information on ppc and other internet marketing strategies.


  2. Jakester
    Sep 07, 2010

    There are a variety of ads you cold place on your site, Google’s adsense is one of the easiest, though lowest paying ad forms. Ads are automatically chosen to match the words found on each individual page. Certain subject mater demand a higher ppc cost.
    They pay an undisclosed percentage of the Adword buyers payment per click, in some cases an average of 5 cents a click. You are sent a check after a min of $100 is earned which might take 10s of thousands of visitors to reach.

    Other advertising networks may have lower payment thresholds for text or banner ads.

    If your site had a clearly defined subject matter for which products are sold, affiliate marketing these products may be the most profitable avenue. Besides putting up product banners for products found on an ad network like Commission Junction (cj.com), you can insert text links within articles or reviews discussing that particular topic. Affiliate payments come in all “shapes and sizes” you might receive $5 for getting someone to get a car insurance quote online, or $100 for sending a buyer to the latest make money fast course (for which there will be thousands of affiliate promoters)


  3. EduGirl2010
    Sep 07, 2010

    Congratulations on your Web site!

    How many of these adverts can i put on my site?
    Depends on the number of pages you have and which PPC network you are planning to work with. I recommend Google Adsense. AdSense will give you a code snippet that you can insert into your page, which will display relevant ads (usually 3 per code insert).

    How much will i earn per click?
    Your CPC will depend on the content of your site. CPCs vary greatly between verticals (from $0.10 for some gaming related keywords to $40.00 and more for keywords related to Mesothelioma).

    Does the money go straight into my bank/paypal account?
    Not necessarily. You will get paid based on the terms and conditions outlined by your PPC ad feed provider, which can mean a check, paypal or direct deposit.

    Which advert sites shal i use?
    I recommend Google AdSense.

    Just say person one click an advert on my site and i get paid… if he then clicks the same advert on my site a day or two later do i get paid twice from the same person?
    Yes, provided that there are at least 24 hours between the two clicks.

    Good luck with your site.

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