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Social Media Marketing : How Fortune 500 Companies use it?
Entrepreneurs and SMBs of Fortune 500 companies have also begun realizing significant returns on their social media marketing investments as they use it to find new markets and sustain their relationships with existing ones. But big businesses have barely established its beach-head on the shores of social media. Social media is the current obsession of …
Social Media Influencing Score
The Social Media Influence Score, counts out how much people have you influenced by your social media buzz. Social Media Influence Scoring (like PROskore or Klout) is here to stay. It’s not useful to judge it as good or bad. It’s useful and it’s profitable.
Need Of Online Customer Community
Few businesses already have a community but they are hardly aware of it. Organizing annual conferences or customer summits, gathering customers for insights are few best ways to connect to your customers, but the real question arises, is your word really going out to your target audience. Customers are always on a lookout of getting …
Social Media Turning To Social Business
While social media is focused on parts of an organization or business where communications and marketing demand social media tactics, a social business is redesigned as it moves through key phases of its evolution. All business functions have to undergo several iterations of change. Looking at your organization from a social business lens means looking …
Social Brand Management
Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. These techniques were used to secure and maintain the top positions on the search engines, and to ensure that only content a company wanted to remain visible regarding its product, services, …
Blogs as Branding Tool
Branding doesn’t have to lead to goals outside of your blog either. If you brand yourself well, it’s easier to find “your people” – the readers who really connect to you and your ideas. A well-branded blogger typically has more loyal fans who will, in turn, comment, subscribe, make purchases, share content, and more. Branding …
The Social Media ROI
The concept doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue.
Tips For Effective Community Management on Facebook
The role of community manager has been around much longer than Facebook. In fact, the community manager is a modern-day Andy Griffith. You help people out, give advice, get to know the neighbors and occasionally keep the peace and lay down the law. The analogy isn’t perfect, but you get the idea.
Content Outsourcing for Marketing
Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community.
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